LG 43 Inch AI ThinQ™ UHD 4K Smart TV (43UM7790PTA)

Model: 43UM7790PTA


  • AI ThinQ™ w/ Built-in Google Assistant & Alexa, Apple Airplay 2 & Homekit
  • 35W Powerful Sound with Built-in Woofer
  • Ultra Bright Panel & 4K Active HDR
  • DTS Virtual:X Surround Sound
  • WebOS w/ Magic Remote
  • Wireless Sound (2 Way Bluetooth)

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Real 4K UHD, Unreal Immersion

LG UHD AI ThinQ surpasses your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.

Ai Smart

Expand your TV viewing experience with both built-in Google Assistant and Alexa (No external devices required). Just ask, and LG AI TV satisfies your curiosity in your interest, offers recommendations as per your tastes and controls devices on your demand.

Wide Viewing Angle

Wherever you sit, the IPS 4K panel’s wide viewing angle keeps you enthralled with spectacular realism— maintaining color accuracy even from the sides and allows everyone to enjoy realistic picture.

DTS Virtual:X

You will enjoy rich, flawless, multi-dimensional audio as the built-in speakers on your TV deliver sound from all angles

B35W Built In Woofer

Ultimate in Sound “Powerful Sound”. 35 W powerful sound with Dolby digital plus and DTS support

Airplay2-Connect your Apple devices

Seamlessly connect your Apple devices to your TV to play videos, music, photos and more content directly to your TV. You can enjoy the high quality contents from the largest video libraries, iTunes.

Home Dashboard

Using the intuitive Home Dashboard, you can access connected smart devices remotely from one big screen. Create your unique daily routine with the Magic Remote.

4K Active HDR for Incredible Detail

4K Active HDR optimizes every scene, delivering delicate detail and rich color. The multi-HDR format, including HDR10 and HLG, coupled with LG’s dynamic scene-by-scene adjustment technology, lets you enjoy any video content in amazing HDR quality.

Quad Core Processor

A fast, accurate quad-core processor eliminates noise and creates more dynamic color and contrast. Low-resolution images are up-scaled and reproduced at close to 4K quality images.

Advanced Color Enhancer

No matter how dark or bright the image is, the Advanced Color Enhancer dynamically adjusts the color and contrast for more vivid, vibrant images.

One Touch Sound Tuning

Get the best sound no matter how you have arranged your room and where you are sitting. With 1 Touch Sound Tuning technology recognizing your watching spot, you can fully enjoy the optimized sound.

Magic Remote

Feel the magic with Bluetooth based LG Magic Motion Remote that can work from any direction. So no more standing in front of your TV or Set Top Box to operate it, you can do so from any corner of the room.

Live Smarter with AI ThinQ™

Now enjoy your favourite movies & TV series on Netflix, Youtube, Hotstar, Amazon Prime and many more on your LG Smart TV with WebOS.

Simple Exquisite Design

Bringing home this TV will make your living room look more sophisticated due to its gorgeous presence that will rarely go unnoticed. Its thin, eye-catching bezel and stylish finish contribute towards creating a better viewing experience.

Choose, Connect and Enjoy

Enjoy your favourite movies or any content on your TV in higher resolution by connecting your USB or other external hard drives. Also, connect your Bluetooth Headset or HTS/Sound Bar Wirelessly with TV through 2 Way Bluetooth connectivity.

Weight 9.6 kg
Dimensions 977 × 216 × 629 mm
Screen Size

43 Inch

Display Type

4K Ultra HD

Display Technology



UHD 3840 X 2160

Viewing Angle

Wide Viewing Angle

Mounting Type

Wall Mount & Table Mount

Panel Type


HDR Type

4K Active HDR, HDR 10 Pro, HDR Dynamic Tone Mapping, HDR Effect

Display Refresh Rate

60 Hz

Main Processor

Quad Core Processor 4K (K7Lp)

Artificial Intelligence (AI)

LG AI ThinQ™

Intelligent Voice Recognition


AI Functions

Google Assistant, Amazon Alexa, Voice Recognition, Magic Mobile Connection, AI UX, AI Home, AI Recommendation, Intelligent Edit, Apple Airplay 2 and Apple HomeKit, Network File Browser

TV Operating System

Web OS Smart TV

Magic Remote Control

Yes (Universal Control, Point, Click, Scroll, Voice)

Content Store


Direct Keys

Netflix, Prime Video

Web Browser


Connect With Alexa (external device)


Audio System

2.1 Ch Speaker

Audio Output (RMS)

35 W

Speaker Direction

Front Firing

Bluetooth Audio Playback

Yes (2 Way Playback)

Audio Formats

AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, DTS-HD, DTS Express, WMA, apt-X (Refer to manual)

Clear Voice

Clear Voice III

Wifi Built In



Yes (V5.0)

Share & Control


No. of HDMI Ports

2 (Side) /1 (Rear)

No. of USB Ports

1 (Side) /1 (Rear)


1 (Rear)

RF Input

1 (Rear)

Digital Audio Out

Optical (1 Rear)

Headphone Out

1 (Rear)

Power Supply

AC 100V – 240V 50-60Hz

Power Consumption

Under 0.5 W

Additional Feature

Full Web Browser, Simplink (HDMI CEC) Connectivity, AI Acoustic Tuning audio, 4k Upscaler, True Colour Accuracy, Active Noise reduction, Advanced Colour Enhancer, HLG

Dimensions Without Stand

977 X 94.4 X 593

Magic Remote


Remote Control Batteries



1 Year

Country of Origin





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