LG 43 Inch AI ThinQ™ UHD 4K Smart TV (43UP7740)

Model: 43UP7740


  • Real 4K UHD Picture, Colour and Depth
  • AI ThinQ™
  • WebOS w/ Magic Remote
  • Wireless Sound (2 Way Bluetooth)
  • DTS Virtual:X Surround Sound
  • True Cinema Experience suported with Active HDR , Film Maker Mode , AI Sound
  • a5 AI Processor 4k with AI 4K upscaling
  • Unlimited Gameplay with HGiG , ALLM , HDMI 2.0 eARC

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Real 4K UHD, Unreal Immersion

LG UHD AI ThinQ surpasses your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.

New Magic Remote

The redesigned Magic Remote has an ergonomic design that’s easy to hold, and a point and scroll system for faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to favorites.

Wide Viewing Angle

The 108 cm (43) display of this LG TV will leave you enthralled with the realism it delivers. The color reproduction, which is almost 100% accurate, can be enjoyed from all angles.

New Home

Your days of endlessly searching for new content or old favorites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.

Blockbuster performance

Bring the cinema home. FILMMAKER MODE™ and HDR bring you a more immersive viewing experience. Connect with your favourite streaming platforms to access the content you love.

Game Optimizer

Manage all your settings in one place with modes optimized for various game genres: FPS, RPG, and RTS. Control contrast with black & white stabilisation for better visibility. HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience.

Sports Alerts

Sports Alert notifies you before, during, and after games. You’ll never have to worry about missing the big plays from your favorite teams, even when you’re watching other content.

Bluetooth Surround Ready

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

a5 AI Processor 4K

The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when, where, and how to improve sound, creating virtual surround sound for a more immersive and cinematic experience.

4K Upscaling

LG UHD AI ThinQ transforms 2K content into the most lifelike 4K picture by enhancing detail, definition, and color. Enjoy much clearer text and images with reduced noise and enhanced sharpness.

AI Brightness Control

A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. Smart dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.

AI Sound

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.

Live Smarter with AI ThinQ™

Now enjoy your favourite movies & TV series on Netflix, Youtube, Hotstar, Amazon Prime and many more on your LG Smart TV with WebOS.

Simple Exquisite Design

Bringing home this TV will make your living room look more sophisticated due to its gorgeous presence that will rarely go unnoticed. Its thin, eye-catching bezel and stylish finish contribute towards creating a better viewing experience.

Expandable Memory

No Need to worry more for built-In memory. Now you can plug USB and enjoy unlimited memory. Built-in memory to be used before external memory.


Weight 8.9 kg
Dimensions 967 × 216 × 622 mm
Screen Size

43 Inch

Display Type

4K Ultra HD

Display Technology



3840 X 2160

Viewing Angle

Wide Viewing Angle

Mounting Type

Wall Mount & Table Mount

Panel Type


HDR Type

4K Active HDR, HDR 10 Pro, HDR Dynamic Tone Mapping, HDR Effect

Display Refresh Rate

50 Hz

Main Processor

Quad Core Processor 4K (K7Lp)

Artificial Intelligence (AI)

LG AI ThinQ™

Intelligent Voice Recognition


AI Functions

ThinQ AI Smart TV, Google Assistant, Amazon Alexa, Voice Recognition, Netflix, Amazon Prime Video, Full Web Browser, Cloud Photo and Video, Magic Mobile Connection, App Store, AI Home, AI Recommendation, Intelligent Edit, Apple Airplay 2 and HomeKit, Network File Browser

TV Operating System

Web OS Smart TV

Magic Remote Control

Yes (Universal Control, Point, Click, Scroll, Voice)

Content Store


Direct Keys

Netflix, Prime Video, Disney+Hotstar

Web Browser


Connect With Alexa (external device)


Audio System

2.1 Ch Speaker

Audio Output (RMS)

20 W

Speaker Direction

Down Firing

Bluetooth Audio Playback

Yes (2 Way Playback)

Audio Formats

C4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)

Clear Voice

Clear Voice III

Wifi Built In



Yes (V5.0)

Share & Control


No. of HDMI Ports


No. of USB Ports



1 (Rear)

RF Input

1 (Rear)

Digital Audio Out

Optical (1 Rear)

Headphone Out

1 (Rear)

Power Supply

AC 100V – 240V 50-60Hz

Power Consumption

0.5 W

Dimensions Without Stand

967 X 57.1 X 564

Magic Remote


Remote Control Batteries



1 Year

Country of Origin





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