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Samsung 43 Inch Crystal 4K UHD Smart TV (43CU7700)

Original price was: ₹49,900.00.Current price is: ₹36,700.00.

(Inclusive of all taxes)

Model: 43CU7700



  • Crystal Processor 4K
  • PurColor
  • Motion Xcelerator
  • Video Calling with SlimFit Cam*
  • Built-in IoT Hub
  • Solar Cell Remote

Crystal Processor 4K

Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. You’ll also experience more lifelike color expressions due to its sophisticated color mapping technology.

4K UHD resolution

4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. Now you can see even the small details in the scene.


High Dynamic Range increases the range of light levels on your TV so you can enjoy an enormous spectrum of colors and all the visual details, in even the darkest scenes.

Motion Xcelerator

Experience clear picture and performance because it automatically estimates and compensates frames for the source of contents.


Surround yourself with sound from TV and soundbar orchestrated in harmony. Q Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.

3-Bezeless Design

A sleek and elegant design that draws you to the purest picture. Crafted with an effortless minimalistic style from every angle and a boundless design that sets new standards.

Motion Xcelerator

Experience Clear Picture and Performance. Motion Xcelerator automatically estimates and compensates frames for the source of contents.

Tap View

Mirroring movies or music from your mobile to TV is as simple as a tap.When you tap your TV with your mobile, the TV senses the tap and mirrors automatically. So it’s quick and easy to switch to the TV and continue enjoying your favorite content.

Multi Voice Assistant

Choose your favorite voice assistant; Bixby, Amazon Alexa or Google Assistant. For the first time, all are built into your Samsung TV to provide the optimal entertainment experience and advanced control in your connected home

PC Mode

Enjoy every possibility of what you can do. Easily access your PC, Laptop, and mobile seamlessly on your TV.

Samsung TV Plus

Enjoy free live streaming TV content with our virtual channels, Samsung TV Plus. Choose from a variety of channels offering content for all interests that are currently in trend. No need to ask your friend which content is hot these days. Just tune in to Samsung TV Plus and find out.


PurColor makes watching films feel almost like you’re there. It enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience.

Content Guide

Meet the content forward browsing experience that speeds up finding what to watch across live TV and OTT. Now it’s easy to find your favorite movies and TV shows all in one place.

Additional information

Weight 7.9 kg
Dimensions 964 × 193 × 628 mm
Screen Size

43 Inch

Display Type

4K Ultra HD

Display Technology


3840 X 2160

Viewing Angle

Wide Viewing Angle

Mounting Type

Wall Mount & Table Mount

Panel Type


HDR Type

Active HDR, HDR 10+

Display Refresh Rate

60 Hz

Main Processor

Crystal Processor 4K

TV Operating System



2 Ch Speaker, Dolby Digital Plus, Q-Symphony, Adaptive Sound, Object Tracking Sound, Multiroom Link, Bluetooth Audio, Dual Audio Support, Buds Auto Switch

Audio Output (RMS)

20 W

Audio Formats

Mp3_audio, WMA

Inbuilt Wifi


Live Cast




No. of HDMI Ports


No. of USB Ports




RF Input

1 (Rear)

Digital Audio Out

Optical (1 Rear)

Headphone Out

1 (Rear)

Power Supply

AC 220V – 240V 50-60Hz

Power Consumption

120 Watts (Max)

Dimensions Without Stand

964x 60 x 559

Conventional Remote


Remote Control Batteries


Additional Feature

One Billion Color, HLG, Mega Contrast, Pur Color, Brightness Detection, Contrast Enhancer, Film Mode, Motion Xcelerator, Picture Quality, Film Maker Mode, Built-in Voice Assistant, Works with AI Speaker, Samsung TV Plus, SmartThings, Universal Guide, Media Home, Mobile to TV, TV Sound to Mobile, Sound Mirroring, Wireless TV On, Tap View, Google Meet Video Communication, Mobile Camera Setup, Easy Setup, App Casting, Tune Station, Dongle Compatibility (3G / LTE / WiFi), Analog Clean View, Triple Protection, Auto Game Mode, HGIG, Analog Tuner, Digital Broadcasting, 3 Bezel Look, Slim Design, Eco Sensor and Auto Power Saving



1 Year


TM2360E Remote Controller, Vesa Wall Mount Support, Webcam Support, User Manual, E-Manual, Power Cable

Country of Origin



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